Kohl’s Latest Yes2You Rewards Surprise: Ultimate VIP Experience at the American Music Awards

Life is full of surprises, especially for Yes2You Rewards members!

Cheryl Burke introduces the Yes2You Rewards Members during the show
Cheryl Burke introduces the Yes2You Rewards Members during the show

Kohl’s amazed some of our Yes2You Rewards members with the ultimate insider experience at the American Music Awards on November 20 in Los Angeles. Ten members and a guest were surprised with a VIP experience hosted by Cheryl Burke, Lindsay Albanese and Tai Beauchamp all weekend long. Their experience, captured on Instagram, Facebook and Twitter with #KohlsVIPs, included:

  • Personalized styling by Kohl’s and a celebrity stylist
  • Viewing a show rehearsal and an opportunity to explore the VIP backstage lounge
  • Walking the red carpet and enjoying a red carpet party to watch the celebrities as they arrive
  • VIP seats at the show with access to the Kohl’s fan pit next to the main stage
  • Attending a VIP after party


With 30 million active members, the Yes2You Rewards program provides Kohl’s with a new avenue to not only reward and recognize its customers, but also to personally engage with them in highly relevant ways – and the AMA experience is Kohl’s latest surprise for its loyalty members.

Want to be part of our next surprise? You'll have to sign up! For details, visit any Kohl’s store, download the Kohl’s App or visit Kohls.com/Rewards to enroll, and to see how great the rewards can be!

The full group of Kohl’s Yes2You Rewards members on the red carpet
The full group of Kohl’s Yes2You Rewards members on the red carpet
Lindsay Albanese, Cheryl Burke and Tai Beauchamp on the red carpet
Lindsay Albanese, Cheryl Burke and Tai Beauchamp on the red carpet
Lindsay Albanese and Tai Beauchamp in Kohl’s VIP Backstage Lounge
Lindsay Albanese and Tai Beauchamp in Kohl’s VIP Backstage Lounge
Cheryl Burke with some of Kohl’s Yes2You Rewards members at the show rehearsal
Cheryl Burke with some of Kohl’s Yes2You Rewards members at the show rehearsal