Amazing Product


Products Designed To Inspire

Kohl’s is proud to offer great brands with a strong portfolio and wide merchandise assortment. We believe in the duality of our brand portfolio, which provides a mix of national brands, driving new customers to Kohl’s, and proprietary brands, which are core to our business and give customers a reason to shop us for quality product they can only get at Kohl’s.


Kohl’s is a destination for active and wellness for the family. Since 2014, Kohl’s has invested in the active and wellness category by enhancing and expanding key national and private brands, introducing new, notable brands, and providing customers with an expanded assortment of products for the entire family. Customers will find sought-after active brands including Nike, Under Armour, adidas, Fitbit, and more.

National Brands You Know

Beyond notable active national brands, Carter’s, Columbia, Keurig, and Levi’s are just few of the trusted national brands customers know and love, and can find at Kohl’s. Kohl’s continues to expand its current offerings while adding relevant brands to the mix — the brands that matter most to our customers and their families.

Proprietary Brands

Our proprietary brand portfolio is made up of private and exclusive brands, including Croft & Barrow, SONOMA Goods for Life, Apt. 9, Simply Vera Vera Wang, LC Lauren Conrad, Jumping Beans, and more.


Kohl’s continues to elevate our beauty business to meet the needs of customers. Our offerings include makeup, skin care, fragnance, hair and personal care products, and tools from top brands like Polo Ralph Lauren, philosophy, Dolce & Gabbana, Lancome, and more.

New Brands

Kohl’s delivers newness and discovery across our stores and with a strong pipeline of new brands and partnerships to constantly evolve and elevate our product portfolio. In 2019, Kohl’s launched an unprecedented amount of new brands, collaborations and partnerships across product categories including Caliville, Cara Santana x Apt. 9, Elizabeth & James, EVRI, ED Ellen DeGeneres Pet Collection, an expanded assortment of licensed merchandise from Fanatics, JW Jason Wu, Koolaburra by UGG, Nine West, and Scott Living at Kohl’s.

Curated Brands

Kohl’s is testing new concepts to give customers new ways to shop and discover emerging brands. Curated by Kohl’s and The Beauty Checkout enable us to surprise and delight Kohl’s customers with a continuous stream of new, relevant merchandise, and they are also an avenue to bring new customers to Kohl’s.