Kohl’s Re-Launches Private Brand Sonoma Goods For Life™

This spring, Kohl’s recently re-launched Sonoma Goods For Life™, one of our largest private brands, to offer a more casual and easy lifestyle experience across all product categories, better serving today’s modern families. The re-designed brand is turning wardrobe essentials into must haves and offering a more holistic product assortment for the entire family, allowing customers to mix-and-match their favorite pieces to better fit their lifestyle and needs.

Sonoma Goods For Life™ for Women Updated In-Store Experience
Sonoma Goods For Life™ for Women Updated In-Store Experience

“We know that style is all about personal choices. With Sonoma Goods For Life, we are honoring individuality by curating life’s essentials, ultimately giving our customers a canvas for personal expression,” said Michael Gilbert, Kohl’s executive vice president of product development. “The rebrand is a reflection of how modern families live - rooted in those everyday pieces for your wardrobe and home you can't live without. Sonoma offers the goods that help families live smarter, simpler, better lives.” 

The Sonoma Goods For Life™ brand re-launch is Kohl’s largest one yet and a direct result of listening to our customers’ wants and needs. We’re focused on delivering amazing product that resonates with customers, while defining clarity in our brand portfolio – and this re-launch is the first step. From new product designs to updated signage and fixtures to an engaging in-store and online experience, customers are already loving Sonoma Goods For Life™

The Big Piano Recital from Sonoma Goods For Life™ 
Spring Break from Sonoma Goods For Life™

Sonoma Goods For Life™ for Women Updated In-Store Experience
Sonoma Goods For Life™ for Women Updated In-Store Experience
Sonoma Goods For Life™ for Men Updated In-Store Experience
Sonoma Goods For Life™ for Men Updated In-Store Experience
Sonoma Goods For Life™ offers a curated assortment for the entire family
Sonoma Goods For Life™ offers a curated assortment for the entire family
Live smarter, simpler, better lives with Sonoma Goods For Life™
Live smarter, simpler, better lives with Sonoma Goods For Life™
Sonoma Goods For Life™ allows you to enjoy the simple things in life
Sonoma Goods For Life™ allows you to enjoy the simple things in life