Kohl’s helps families get ready for college
Kohl’s is the destination for families this back to school season, whether it’s the first day of school or the first day on campus. When heading off to college, it’s important to make that home-away-from-home feel a bit cozier. Kohl’s is helping families turn dorm rooms and first apartments into places they’ll be proud to call home through stylish essentials found in store and online and engaging social media content.
College Essentials
From bedding to storage to furniture, bath, electronics and decor, Kohl’s has everything to make that dorm room feel a lot less stark and cold. Bed in a Bag, The Big One Twin XL Sheet Sets, towels and pillows, Simple by Design Closet Storage Systems, Keurig Mini and the Simple by Design Butterfly Chair are all things that will make your dorm room feel a little homier.
#DormSweetHome
Through amusing, short, first-person videos on social media, we’ll show moms and kids getting comfy in their dorm rooms. Then, we’ll introduce moms to our #DormSweetHome team--a panel of real moms, influencers and associates who’ve sent their kids off to college and are ready to offer great advice and tricks. Tips like setting up your purchase for Buy Online Pick Up in Store at a Kohl’s near your college can make moving in that much easier. The panel’s “Top 5” products will be featured on Facebook and “mom-tested” product stories will be highlighted on Pinterest.