1,200 Kohl's Beauty Advisors Attend Kohl's Beauty Expo

Kohl’s just got a makeover!

1,200 Kohl’s beauty advisors join the Beauty Expo’s opening session.

All Kohl’s stores now have an elevated beauty space, featuring new brands and products, better lighting and professionally trained beauty advisors who are familiar with our brands and can assist customers as they shop or offer personalized consultations.

1,200 of these beauty advisors from stores across the country recently attended Kohl’s Beauty Expo in Dallas, Texas. More than 30 beauty brands, including LORAC,  Pür Minerals, CARGO Cosmetics, theBalm and Bliss were on site holding classes, demos and service treatments to ensure Kohl’s beauty advisors are up-to-date on the latest product information and application techniques.

This annual event illustrates the commitment Kohl’s is making in beauty to ensure customers have an amazing experience in our stores. 

Kohl’s beauty advisors attend a LORAC presentation.

A representative from theBalm demonstrates new application techniques.