Our Business Strategy

Kohl’s remains committed to driving long-term shareholder value by providing our customers with great product, great value, and a great experience.

To achieve this, we will address key areas of focus in 2025:


Offer a curated, balanced assortment


Reestablish Kohl’s
as a leader in value and quality


Enhance Kohl’s omni-channel platform to deliver a frictionless experience

To support these efforts, Kohl’s will continue to foster a workplace culture of agility, accountability and experimentation, while also continuing its efforts on inclusion & belonging, and environmental, social and corporate governance (ESG) stewardship.

For more information on our business strategy, visit our Investors site.