By Kohl’s: FLX - Built for the Modern Mover
Spotlighting a Customer Favorite By Kohl’s Brand
We’ve always loved a comfortable weekend look — something that transitions from walking the dog to grabbing brunch with friends. Five years ago, we launched the FLX brand, an active and athleisure label that offers style and versatility for the whole family, found only at Kohl’s. Since arriving at Kohl’s in 2021, the FLX brand has become a customer favorite by delivering what families are looking for, clothing that keeps up with their everyday lives.
Today, the FLX brand highlights Kohl’s ability to blend high-quality performance with a style that feels at home anywhere.
More Than Apparel
Designed for the modern mover, the FLX brand syncs with those who choose their wardrobe with intention, stocking up on their favorite pieces in multiple colors to suit every mood and moment. It has evolved into a holistic brand that mirrors their daily rhythm. We know our customers need a wardrobe that can pivot instantly, shifting roles seamlessly from a parent-teacher conference to a work meeting without a second thought.
From Playgrounds to Fairways
What started as a core collection for adults has naturally grown to outfit the entire family. With apparel for women, men, and kids, as well as accessories including socks, bags, and belts, the FLX brand delivers comfort and style for every age. We refresh styles and colorways seasonally and are always looking for new ways to give our customers more of the brand they love. This year, we will expand our FLX apparel offerings in men’s Big & Tall, and add kids' apparel to all stores by the fall.
And we’re excited to introduce the latest evolution of the brand: the FLX Golf collection for men, now available at stores nationwide and on Kohls.com. Featuring shorts, pants, and polos with effortless stretch, the pieces perform on the course and look polished enough for whatever comes after the 18th hole.
Effortless Style for Every Move
This Spring, to bring the spirit of the FLX brand to life, we’re teaming up with creator and outdoor enthusiast, Dylan Efron. Dylan’s easy, active energy fits naturally with the FLX brand, and he’s joining Kohl’s Mom - portrayed by Ellie Kemper - to show that even if your golf game is a work in progress, you can still look good on and off the green.
