By Kohl's: SO Brand Brings Fresh Collections to Juniors

At Kohl’s, we are focused on providing customers with great value and style, and our By Kohl's brands –brands customers can only find at Kohl’s – are a key way we do that. For years, the SO brand has been a central part of our juniors apparel offering, delivering the relaxed denim, everyday tops, skirts, athleisure, and matching sets that shoppers count on. The line offers contemporary styles and fabrics across an inclusive size matrix ranging from XXS to 3X.

Kohl's is expanding the brand with new collections, accessories, and shopping experiences designed to give customers more of the styles they love. 

SO Office Edit

Kohl’s recently launched the SO Office Edit, a collection built for young adults looking for pieces that transition easily from work or class to everyday life. The line includes versatile apparel like contour tops, longline vests, blazers and wide-leg pants that are designed to be mixed, matched, and styled in multiple ways. 

Completing the Look: Reintroducing SO Brand Accessories 

Kohl’s is also bringing jewelry and hair accessories back to the SO brand. Customers will find popular, trend-forward accents, including layering necklaces, five-pack ring sets, and interchangeable earring sets. Hair accessories like bows and claw sets, along with hair clips, headbands, and scrunchies, are designed to complement the youthful style that defines the brand. 

An Inspiring Shopping Experience

To support these new arrivals, updates including enhanced mannequin styling, updated displays, and clearer signage throughout the juniors department make it simpler for customers to discover the latest assortments and complete looks.

Whether customers are refreshing their wardrobe for back-to-school, the office or everyday life, the expanding SO brand continues to deliver versatile style at a great value.

Shop the full SO brand assortment at Kohls.com  and in Kohl’s stores nationwide.