Harnessing the Power of Stores

Store optimization helps Kohl’s maintain a strong store footprint, while operating more efficiently.

When you have more than 1,100 stores, you want each store to perform its best. Kohl’s believes in the power of stores – they are an integral part of the omnichannel experience, providing convenience for our customers no matter how they shop. We are also committed to using stores to their fullest extent.

“We think having a great physical footprint for the customer to access to provide convenience is absolutely critical moving forward,” said Kevin Mansell. 

Store optimization is one way Kohl’s is looking to boost store profitability. Approximately 300 stores were selected to test the impact of small changes to the layout, balancing inventory and adjusting the number of fixtures. These changes will be complete by fall of 2017. 

With inventory adjusted to better suit the market, there’s less merchandise moving to clearance and less merchandise held in stock rooms. Our amazing product is all out on the floor, ready for customers to shop.

In some cases, we are looking at some of our larger stores and exploring a reduction in square footage or relocating to a smaller space. By right-sizing the store to reflect traffic in the market and adjusting inventory, the store operates more efficiently. 

Kohl’s will continue to review the performance of each store with a focus on driving traffic for all stores. Our stores will be smaller and more efficient moving forward, and they remain an important part of the omnichannel customer experience.

With fixtures and inventory adjusted to better suit the market, optimized stores deliver a better customer experience.