Kohl’s and Alliance for a Healthier Generation Partner with Families and Health Champions Nationwide to Build a Better Future
Top schools and health champions recognized for creating a more equitable, inclusive, and healthy future for children and families.
At Kohl’s, we understand that schools, youth-serving organizations, and families nationwide have been continuously confronted with unprecedented challenges. Recognizing this, Kohl’s and our national partner, Alliance for a Healthier Generation (Healthier Generation), are continuing to celebrate schools for their work in prioritizing nutrition, physical activity, and strong wellness policies through Kohl’s Healthy at Home Family Engagement Distinction. Standing as an extension of Kohl’s Healthy at Home program, the Family Engagement Distinction recognition goes to schools that have demonstrated their commitment to building strong relationships with caregivers and families to support student health needs.
This year, Kohl’s and Healthier Generation are proud to announce that we have recognized nearly 100 schools with the inaugural Kohl’s Healthy at Home Family Engagement Distinction, in honor of their commitment to family health and well-being. These selected schools have demonstrated dedication, courage, and innovation that continues to inspire their peers across the country. Further showcasing our ongoing commitment to these schools, Kohl’s associates nationwide have stepped up to help Healthier Generation multiply its impact on local schools. Recently, Chicago area associates helped distribute Eating Healthy at Home kits to students at Palmer Elementary School in Chicago, IL, an America's Healthiest Schools Family Distinction awardee. To view the complete list of Family Engagement Distinction awardees, visit HealthiestSchools.org.
Since the launch of Kohl’s Healthy at Home, Healthier Generation and Kohl’s have reached over 12,000 school communities, 71% of which serve youth from under-resourced communities. The overwhelmingly positive response from caregivers and educators underscores the value and impact of this work. To date, Kohl’s and Healthier Generation have reached over four million families across the United States through Kohl’s Healthy at Home.
“Among the many things I’m proud of in our partnership with Kohl’s is the way we’ve shown up for families over the past two years when they needed us the most. 97 percent of families surveyed reported Kohl’s Healthy at Home as ‘useful in supporting and promoting healthy habits at home’ – a testament to the power of our partnership. We will build on this positive momentum moving forward in many exciting, new ways,” said Kathy Higgins, CEO of Healthier Generation.
In addition, as communities and families navigated the health impacts of COVID-19, Healthier Generation and Kohl’s celebrated health champions who work to create a more just, equitable, inclusive, and healthy future for children and families. Spotlighting National Hispanic Heritage Month, Asian American Pacific Islander Heritage Month, Black History Month, and Family Engagement Honors, these success stories and curated resources celebrate health champions, schools, and community partners.
This year marked an important expansion of this collaboration, with Kohl's committing $5 million over three years to intensify support of Black, Indigenous and People of Color (BIPOC) populations and Spanish-language resources. Additional investments include the expansion of Spanish-language materials, custom digital tools, and building culturally responsive partnerships.
On the website, families can explore educational toolkits, family bonding activities, self-care tips for parents and caregivers, and many other resources that will provide families with simple ideas and inspiration and help kids feel confident while in the classroom, either in person or virtually. To learn more about Kohl’s commitment to family health and wellness and Kohl’s national and local community partnerships, or to access the Healthier Generation Impact Report 2021, visit here.
