Kohl’s Expands Digital Marketplace to Broaden Online Product Offerings

Kohls.com adds new curated brands and merchandise in categories such as sports & fitness, home, baby gear, pet supplies, apparel, and more

We know shoppers rely on Kohl’s to find the products they love that cater to their lifestyle. As a part of Kohl’s efforts to further enhance the customer experience, Kohl’s is building on its position as a leading omnichannel retailer and expanding its new digital marketplace platform, following a successful pilot of the program. Kohl’s Marketplace offers customers a curated online assortment of new brands, products, and categories to meet their needs, seamlessly integrated and sold on Kohls.com, and shipped directly from third-party merchants. 

Currently, Kohl’s Marketplace boasts thousands of products from sellers in categories such as apparel, fitness, wellness, toys, and home. As a seller, Kohl’s Marketplace offers the opportunity to reach Kohl’s loyal base of 65 million customers across the country. Kohl’s is continuing to scale its marketplace platform to bring newness, innovation, and trending products to customers, and has opened its marketplace to sellers in all areas, specifically seeking growth in categories including: 

• Apparel & Accessories: Men’s, women’s, kids, bags, backpacks, sunglasses, gloves, hats & scarves

• Sports & Fitness: Exercise equipment, sporting goods, health & wellness

• Pet Supplies: Beds & furniture, bowls & feeders, toys

• Home: Furniture, kitchen, home decor, patio & garden

• Toys: Baby, kids & toddler, backyard fun

• Baby Gear: Furniture, carriers & strollers, health & cleaning

• Electronics: Computers, computer accessories, gaming consoles, mobile accessories

Shoppers can still expect the Kohl's perks they know and love when shopping the marketplace, as it is fully integrated into the company’s loyalty platform. Customers can earn and redeem Kohl’s Cash coupons, and Kohl’s Rewards, as well as pay for their marketplace purchases with their Kohl’s Card. The user experience is seamless within Kohls.com, identifying marketplace products with a badge, and items shipped directly from Kohl’s Marketplace Certified Partners. Kohl’s Marketplace items are also eligible for easy in-store returns at any Kohl’s location so customers can shop with confidence.

Kohl’s Marketplace is available now for customers to shop on Kohls.com, and merchants interested in selling on Kohl’s Marketplace can visit Marketplace.Kohls.com to sign up to be a part of the platform.