Kohl’s Focuses on Speed with Launch of k/lab

Your closet will never be the same.

k/lab’s in-store experience will be a distinct, well-defined and interruptive destination

Kohl’s is launching k/lab, a new exclusive brand with an ever changing product offering, at select stores and on Kohls.com today. Priced from $28 to $78, k/lab is clean, modern and streamlined. But what makes this brand so different from the rest? k/lab is data-informed and trend driven, meaning each collection is refreshed on a weekly basis, allowing Kohl’s to move with new trends and emerging ideas.

The need for speed

As part of Kohl’s Greatness Agenda, we’ve set out to revolutionize our model for speed across women’s and juniors. Shrinking our timeline from concept to delivery allows us to be more relevant to trends, test more effectively and chase great opportunities.

k/lab is a prime example of this – we’re thinking like a start-up and working like a lab, testing, evaluating and implementing, to deliver a nimble and fresh approach to fashion. We enlisted a unique team that works outside of Kohl’s existing processes, tracking data, developing algorithms and better understanding our customers’ behaviors.

The k/lab experience

Customers will experience a vibrant and dynamic atmosphere both online and in store. The k/lab in-store experience will be a distinct, well-defined and interruptive destination complete with a tablet experience allowing customers to explore the brand further. k/lab’s digital experience will offer editorial features, video and social interaction through @klabSTYLE.

This is just the beginning

k/lab is a catalyst for Kohl’s, driving and informing our greater product assortment while addressing the customer’s needs for authenticity, self-expression and immediate access. Stay in the loop by visiting Kohls.com/klab and following @klabSTYLE on Instagram, Twitter, and Facebook.

k/lab includes a variety of closet staples like tops, jackets, dresses, bodysuits, pants, jumpsuits and skirts, priced from $28 to $78

k/lab captures a mixture of trends within each collection, inspired by social media, pop culture and the runway

The holiday 2016 k/lab collection will launch on November 14 at select Kohl’s stores and on Kohls.com