A Q&A with Kohl’s Chief Customer Officer Arianne Parisi
At Kohl’s, a great holiday experience starts with making it easier for customers to celebrate the moments that matter. This season, Kohl’s is helping customers find thoughtful gifts, clear value, and convenient ways to shop, whenever and wherever they need them.
We sat down with Arianne Parisi, Kohl’s Chief Customer Officer, to talk about how Kohl’s is making the season brighter, easier, and more affordable for families.
Q: Let’s start with value. How is Kohl’s helping shoppers stretch their budgets this year?
A: The holidays are about being together, but we know families are paying close attention to what they spend. No one should have to choose between making the season special and staying on budget.
We’re making it easier to find value, with clear prices, great deals, and the Kohl’s Cash and Kohl’s Rewards savings customers count on. Whether they’re shopping for a big gift or stocking up on holiday basics, we want to help every dollar go further so families can focus on enjoying the season.
Q: What was the inspiration behind The North Kohl’s, and how does it bring the season to life for customers?
A: The North Kohl’s is our holiday world: festive, imaginative, and built around the moments families are planning for, from cozy nights at home and hosting loved ones to finding just the right gift.
Customers will see it everywhere they shop with us: in our campaign, on social media, on Kohls.com and the Kohl’s App, and in our stores. They may spot a gift idea on social, save it in the app, and pick it up at a nearby store. We want that experience to feel simple, connected, and unmistakably Kohl’s, however they choose to shop.
Q: Gift lists can get long fast. How is Kohl’s helping customers find the right gift with confidence this season?
A: We want gift shopping to feel fun, not overwhelming. We have great options across national brands and By Kohl’s brands, with something for everyone on the list.
We’re also making it easier to narrow things down. Customers can shop gift guides by price, recipient, or occasion, or use our AI Shopping Assistant for quick ideas. The goal is to help turn “What should I get?” into “That’s perfect.”
Q: As the holiday gets closer, time becomes even more important. How is Kohl’s giving customers more flexibility in how they shop?
A: The holidays move fast, so customers need options. They can have an order delivered, buy online and pick it up at a nearby store, or shop in person with help from our associates.
As the season gets busier, we’re offering even more flexibility, including same-day delivery through Instacart, Uber Eats, and DoorDash, last-minute shipping options, and extended holiday returns. We want to make it easier to finish the list with less stress and more time to enjoy the season.