Kohl’s Taps Ellie Kemper as “Kohl’s Mom” in New Campaign

Kohl’s is introducing “Kohl’s Mom,” a new marketing campaign this spring and summer featuring actress Ellie Kemper. The Kohl's Mom is a loveable and infectious personality who embodies the Kohl's brand. Kohl’s Mom is always there when you need her most. She is a stylish sidekick with a bag of tricks for getting the best deals at Kohl’s and offers practical solutions and humor to help shoppers find outfits for all of life’s moments, from weddings to work and everyday events.

Kohl’s Mom champions the busy moms who value trend, quality and affordability in the way they shop. Customers will see Kohl’s Mom across Kohl’s channels in broadcast, social media, Kohls.com, the Kohl’s App, email, and more.

Take a look at Ellie as Kohl’s Mom in the new TV spot, now airing: