Kohl’s Update on Black Friday Week Shopping
Kohl’s kicked off its Black Friday Week savings earlier than ever this year, with customers around the country taking advantage of incredible savings on top holiday gifts beginning Sunday, Nov. 22. With Black Friday Week shopping well underway at Kohl’s, here’s a look at a few early highlights:
Customers were drawn to hot items including electronics like Amazon kids tablets and the Fitbit Versa 2 smartwatch, healthy and convenient kitchen electrics like Ninja Foodi and KitchenAid Stand Mixers, smart home products including the Amazon Echo Show and Google Nest WiFi router, and gaming systems like Nintendo Switch, among others.
Cozy and comfortable products for the whole family have been some of the most searched items including slippers, pajamas, sweaters, and throw blankets. In fact, Kohl’s sold more than 150 The Big One throw blankets per minute on Sunday, Nov. 22 alone.
In addition to electronics, kitchen electrics and smart home, some of the most popular categories with customers also included cookware, utility bedding, active, and beauty.
Approximately 75% of Kohls.com visits came through mobile devices versus desktop or laptop computers.
We are seeing a significant increase in customers choosing to pick up online orders at their local Kohl’s store over last year, with more than 50% of all Store Pick Up orders completed by customers using our contactless Drive Up service.
There’s still time to shop Kohl’s incredible Black Friday Week Deals and Super Deals until 12 a.m.* local time tonight in stores or 12 a.m. CT on Kohls.com, Friday, Nov. 27.
… and we’re just getting started! Kohl’s kicks off Cyber Week deals both on Kohls.com and in-store beginning tomorrow, Saturday, Nov. 28, giving customers the opportunity to save big on great gifts for everyone on their list. Kohl’s Cyber Week offerings may be viewed here.
*Store hours may vary by location. See Kohls.com for details.
Cautionary Statement Regarding Forward-Looking Information
This article contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. The Company intends forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause the Company's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to, risks described more fully in Item 1A in the Company's Annual Report on Form 10-K, and in Item 1A of Part II in the Company's Quarterly Report on Form 10-Q for the quarter ended May 2, 2020, which are expressly incorporated herein by reference, and other factors as may periodically be described in the Company's filings with the SEC. Forward-looking statements relate to the date initially made, and Kohl’s undertakes no obligation to update them.
