Kohl’s Update on the Next Phase of its Long-Term Business Strategy
Strategic direction builds on the company’s foundational work underway; provides clarity and sharpens focus for what’s to come
Today, at its first Town Hall of the new year, Kohl’s shared an update with associates on the next phase of its long-term business strategy. This multi-year journey maintains Kohl’s commitment to the foundational reset work currently underway, while also taking a long-term approach to rebuilding the company’s trajectory to growth.
The retailer shared its strategic direction with associates - “Kohl’s expands what’s possible for families with quality brands and styles priced for real life, so they can make the most of moments big and small.”
The multi-year approach is designed to strengthen the company’s foundation, provide clarity on a differentiated position for Kohl’s in the retail landscape, and return the company to growth. The strategy lays out the three key differentiators that will guide the company’s work moving forward:
Offer the best curated assortment for the whole family
Excel at inspiring meaningful moments – big and small
Provide undeniable value
Kohl’s will deliver on all three differentiators through a stronger omnichannel experience, enabled by a winning culture, modern capabilities, and operational excellence.
This new strategic direction builds on the company’s foundation and the work already underway, while also providing clarity and sharpening the focus for what’s to come.
Kohl's has not made any public disclosures for guidance beyond fiscal year 2025. Kohl's Q4 earnings call is scheduled for March 10th, 2026.
Cautionary Statement Regarding Forward-Looking Information
This article contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding Kohl’s long-term business strategy, strategic priorities, future growth trajectory, and omnichannel initiatives. Words such as “will,” “believes,” “plans,” “may,” “intends,” “should,” “expects," and similar expressions are intended to identify forward-looking statements.
Forward-looking statements are based on the then current views and assumptions of Kohl’s management and, as a result, are subject to certain risks and uncertainties that could cause the Company’s actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to: the company's ability to successfully execute its multi-year strategy and strategic differentiators; the effectiveness of omnichannel and technology initiatives; competitive pressures in the retail landscape; and those described more fully in Item 1A of Kohl’s most recent Annual Report on Form 10-K, in subsequent Quarterly Reports on Form 10-Q, and in other filings with the Securities and Exchange Commission, which are expressly incorporated herein by reference. Forward-looking statements relate to the date initially made, and Kohl’s undertakes no obligation to update them.
