Meet Kohl’s New AI Shopping Assistant For Styling, Inspiration, and Support
At Kohl's, we are driven by people and strengthened by technology. We believe technology is at its best when it makes life a little easier. That's why we’re using AI to make shopping on Kohls.com and the Kohl’s App simpler, fun, and more intuitive from start to finish. What began as a successful Mother’s Day Gift Finder has evolved into a digital shopping assistant that helps customers discover products, compare options, and get quick answers along the way. Built with Google Cloud’s Gemini Enterprise for Customer Experience, it brings product discovery, inspiration, and support into one conversational experience.
A More Personalized Way to Shop
Here’s how the assistant makes it easier for customers to shop Kohl’s:
Get personalized inspiration: Ask for outfit ideas, gift suggestions, or recommendations for any occasion. A few quick questions help the assistant narrow down preferences and offer relevant product recommendations within seconds.
Find great value: Simply ask, "Show me the best deals right now," to see active savings and offers.
Search with images: Upload a photo of an outfit to find similar styles and products available at Kohl's.
Compare and shop: Compare products, explore details, and add items directly to the shopping cart without leaving the conversation.
Whether planning a wardrobe refresh or searching for the perfect gift, the Kohl’s AI shopping assistant helps customers find what they need with simple, customized recommendations.
Help When You Need It
Kohl’s AI shopping assistant can also answer common, everyday shopping questions. By providing quick insights and directing customers to the right resources, it helps shoppers find answers quickly and get to the right resources.
Promotions Support: Get quick tips on how to apply discounts, receive troubleshooting guidance, and quickly access relevant policy information.
Shopping Assistance: Get step-by-step help with services like Buy Online, Pick Up In Store, including checking product availability at your preferred store and understanding the pickup process.
Order Support: Track orders, access self-service tools, or connect with Customer Service when additional help is needed.
Elevating the Kohl’s Digital Experience
The AI shopping assistant is already helping families tackle busy moments like Back-to-School shopping. As we continue to enhance the experience, our goal remains the same: using technology in practical ways that make shopping simpler, more personal, and more helpful.