#MustREEDxKohls Pops Up at Grand Central Terminal
It’s all in the bag! The highly-anticipated REED collection by industry-leading designer, Reed Krakoff, is now available exclusively at Kohl’s.
Kohl’s #MustREEDxKohls pop up at New York City’s Grand Central Terminal
The Reed collection is Kohl’s first limited-edition designer line to feature handbags – and the best part is they are completely customizable! The variety of personalized options is endless, including pouches, key fobs, wallets, crossbodies and totes. Customers can also shop sportswear-inspired apparel filled with fun color-blocking, statement stripes and novelty fabric and prints.
To celebrate the launch, Kohl’s surprised 100 women bright and early during the morning commute at New York City’s Grand Central Terminal last week with a handbag from the new REED collection.
Kohl’s engaged five fashion bloggers in the launch, as well:
Naty Michelle from A Love Affair with Fashion
Serena Goh from the The Spicy Stiletto
Eva Amurri Martino from Happily Eva After
Nicole Gonzalez from Lillies and Leon
Andy Torres from Style Scrapbook
Kohl’s paired the influencers with well-known NYC-based street style photographers to post with their REED product throughout the day. The fashion influencers also published a blog post recapping the activation, with examples from The Spicy Stiletto here and Happily Eva After here.
Check out some of the favorite pieces below or via #MustREEDxKohls. Shop the full collection here. Read Kohl's press release on REED.
The REED collection, now available at Kohl’s, features completely customizable handbags.
100 women commuting through New York City’s Grand Central Terminal were gifted a handbag from the new REED collection.
