Inside the Kohl’s So-Back Studio
This back-to-school season, Kohl's is celebrating the excitement, confidence, and self-expression of the first day of school through its "We Are So Back (To School)" campaign. Last week, we hosted the Kohl's So-Back Studio in New York City, where families entered the world of the campaign through an interactive pop-up that encouraged students to express their personal style and build confidence for the first day of school:
Inside the Studio
DIY Customization Station - Students customized Nike Club Tees, creating a look that reflected their own style.
Customized Content Tunnel - Inspired by the campaign’s first-day “arrival moment,” families stepped onto the runway to create personalized tunnel-walk videos, complete with instant QR downloads for social sharing.
Creator Curations - Back-to-school creators, including Jesser shared their favorite picks, giving families fresh outfit inspiration for the season
The So-Back Studio also welcomed collegiate athletes Lino Mark and Gevonte Ware from Rutgers University Men's Basketball team, who shared their own style inspiration to prepare for the new school year.
Kohl’s So-Back Sweepstakes
Families across the country can join the celebration through Kohl’s So-Back Sweepstakes, now through September 3.
Ten grand prize winners will win a $200 Kohl's Gift Card and a school style customization kit. Individuals can enter at kohlssobacksweepstakes.com, with up to three bonus entries available by sharing a photo showing how they get ready to go back to school*.
For more Back-to-School inspiration, including the latest trends, brands, and savings, visit Kohls.com/backtoschool.
*NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 US/DC, 18 years of age and older. Void where prohibited by law. Sweepstakes starts at 12:00 p.m. ET on 8/3/26 and ends at 11:59 p.m. ET on 9/3/26. Subject to the Official Rules, including how to enter, prize details, odds, and restrictions, click here. Sponsor: Kohl’s, Inc., N56 W17000 Ridgewood Drive, Menomonee Falls, WI 53051.