Outfitting Outdoor Experiences - Eddie Bauer Now Available At Kohl’s

Debut of Eddie Bauer’s Premium Quality Outerwear and Apparel Supports Kohl’s Strategy to Become a Destination for the Outdoor Lifestyle

Get ready to get outside - Eddie Bauer gear is now available at Kohl’s! Just in time for cooler temperatures, customers can prepare for their favorite outdoor activities like skiing, hiking, camping, and fishing, while wearing Eddie Bauer’s premium outerwear and apparel. 

Available now in up to 500 stores and online at Kohls.com, Eddie Bauer’s assortment at Kohl’s features quality outerwear and apparel to outfit the entire family. It includes Eddie Bauer’s core assortment of year-round products, seasonal selections, and an expanded collection of favorites including down jackets and parkas, performance bottoms, fleece, flannel, sleepwear, hiking boots, and more – providing families with everything they need to experience the outdoors. And with a broad, size inclusive assortment of product built to last, customers can find something for everyone.  

“We’re thrilled to be expanding our outdoor apparel and footwear offerings with the addition of Eddie Bauer at Kohl’s,” said Doug Howe, Kohl’s chief merchandising officer. “As we head into the holidays and our customers gear up for their favorite winter outdoor activities, Eddie Bauer’s premium assortment of outerwear and apparel will help Kohl’s become a destination for everyone’s outdoor outfitting needs.” 

The introduction of Eddie Bauer reinforces Kohl’s strategy to become the destination for the active and casual lifestyle, and will be a key component of its goal to drive the Active category from 20% to at least 30% of its business. Eddie Bauer joins Kohl’s unmatched portfolio of active brands including Nike, Under Armour, adidas, Champion, and Columbia, as well as its growing assortment of newly launched national brands including Sephora, Tommy Hilfiger, Calvin Klein, Lands’ End, and Cole Haan.