Rewarding The Everyday

Introducing Kohl’s new brand positioning, Rewarding the Everyday.

Beginning in Spring 2019, Kohl’s brand will depict a sharpened focus and strengthened connection between what we do and why we exist — Rewarding the Everyday. We’re staying ahead of evolving customer expectations to deliver on our purpose — to inspire and empower families to lead fulfilled lives — working every day to serve and connect with customers in a way only Kohl’s can.

Delivering on our purpose requires a deepened understanding of who Kohl’s customer is, rewarding them every day for the effort they put in to create and lead a fulfilled a life. Kohl’s customers are rewarded every time they shop at Kohl’s with amazing products, an easy experience, incredible savings, and personalized connections.