Kohl’s continues to make significant progress in its use of data and analytics and new technologies to deliver a best-in-class omnichannel experience for our customers and enhance associate productivity. Kohl’s has made investments in new technology solutions, both in stores and within the company’s marketing personalization efforts.
To improve store associate productivity, Kohl’s has invested in better tools, including a new point of commerce and new associate mobile applications. Improved customer digital experiences around endless aisle, price verifier, Kohl’s Pay and Your Price are all improving the customer experience in our stores. Customers are engaging with these new tools more often, driving repeat trips to Kohl’s.
Additionally, technology investments have allowed the company to effectively launch new strategies that drive Kohl’s personalization efforts, including personalized search, Smart Cart and Your Price. These tools help ensure Kohl’s delivers the right product to our customers while clearly outlining the incredible savings they’ll receive.