The Importance of Kohl’s Proprietary Brands


Kohl’s proprietary brands offer our customers amazing product at an incredible value.

From fashion and home to footwear and accessories, Kohl’s broad assortment of proprietary brands make us a shopping destination for all families. With brands like Simply Vera Vera Wang®, LC Lauren Conrad® and Apt. 9®, among a wide range of others, proprietary brands are an important part of Kohl’s overall brand portfolio.

Watch the video below to hear Michael Gilbert, Kohl’s executive vice president of product development, discuss the importance of Kohl’s proprietary brands and the strategies that we’ve implemented to grow the business.

Cautionary Statement Regarding Forward-Looking Information

This article contains “forward-looking statements.”  Kohl’s intends forward-looking terminology such as “believes,” “anticipates,” “plans,” “may,” “intends,” “will,” “should,” “expects” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties that could cause Kohl’s actual results to differ materially from those indicated by the forward-looking statements. These risks and uncertainties include, but are not limited to, those described in Item 1A in Kohl’s Annual Report on Form 10-K and other factors as may periodically be described in Kohl’s filings with the SEC.