More than 1,000 customers visited the POPSUGAR at Kohl’s pop-up shop in New York City to buy their favorite pieces from the new collection.
POPSUGAR at Kohl’s launched this month, and to celebrate, Kohl’s and POPSUGAR hosted a three-day shopping experience in New York City for the millennial-focused collection. The experience kicked off with a pre-launch celebration, where Kohl's and POPSUGAR gave media, influencers and celebrities a sneak peek at the innovative new brand. Once the collection launched on September 13, the public was invited to shop the full assortment of POPSUGAR at Kohl’s products and view inspirational product displays showing how to mix and match the pieces.
The engaging event brought the brand to life, showing customers that POPSUGAR at Kohl’s has pieces that they can live in, play in and love in. At the event, customers had the opportunity to win Kohl’s Cash coupons, which they could use towards their POPSUGAR at Kohl’s purchases by spinning the Kohl’s Cash wheel. A DIY-station within the shop allowed customers to celebrate their individuality and customize a varsity jacket or tote bag with iron-on patches. The POPSUGAR at Kohl’s-branded space was perfect for selfies that customers could share on social media, and the shop’s champagne happy hour invited customers to toast to their new favorite brand.
Check out images from the event below! To shop POPSUGAR at Kohl’s, visit Kohls.com.
