While health and wellness is top of mind at the start of a new year, Kohl’s offerings span year-round for our customers, associates and communities.
Whether working out at the gym, creating the best environment for a good night’s sleep or finding convenient tools to make a healthy meal for the family, Kohl’s customers and associates recognize the importance of health and wellness. Over the past few years, Kohl’s has evolved as a destination for Active and Wellness products for the whole family, from adding new active and healthy living brands to expanding our floor space for activewear. But Kohl’s dedication to health and wellness doesn’t stop with our customers. Read on to learn how we support the wellness of our customers, associates and the communities we all call home.
Providing our customers’ Active & Wellness for the family
From Kohl’s launch of Under Armour in 2017 to expanding floor space for activewear, Kohl’s continued focus on Active and Wellness product assortment is clear. Our robust active portfolio consists of both only-at-Kohl’s brands, like Tek Gear, as well as top national brands, including Nike, Under Armour, adidas and more. The company’s active assortment expanded with category additions and relevant product offerings, including men’s golf and big & tall apparel in 2018, and Nike Plus — coming in spring 2019. As part of our efforts to test Active and Wellness in a bigger, bolder way, Kohl’s also launched an active expansion in 30 stores in 2018, bringing additional customer choice and increasing square footage of the active business by 40% in those stores.
Kohl’s strives to inspire customers and their families with workout apparel, accessories and footwear, but also with healthy eating and healthy living with kitchen and home essentials.
Kohl’s recently announced a partnership with WW — formerly Weight Watchers — to bring together both companies’ shared passion to inspire and empower families to live healthier lives. With several initiatives already underway, Kohl’s and WW will also seek to test a variety of additional collaborations this year to help customers on their wellness journey, including WW meetings within a Kohl’s store and WW products at select Kohl’s stores and on Kohls.com.
Supporting our associates’ wellness journeys
Kohl’s is also committed to supporting the health and wellness efforts of our associates. Located in Kohl’s corporate, credit, distribution and fulfillment centers across the country, Kohl’s 17 Wellness Centers offer our associates access to on-site patient care from trained medical staff for services including health exams, screenings, primary care services, health consultations, flu shots and immunizations, and lab services. A fitness center located at the corporate office and special WW membership discounts for associates also support Kohl’s dedication to making health services easy, convenient and affordable for our team.
In addition to traditional health services, Kohl’s also recognizes the importance of our associates’ holistic health and wellness. Mental, emotional and even financial health are increasingly important, and Kohl’s benefit offerings include services that support our commitment to associates’ total well-being — from access to free counseling services to payment plans for major purchases to pet insurance that gives our associates peace of mind for their furry family members. To best support our associates at distribution centers, fulfillment centers and credit locations, Kohl’s also offers on-site work-life specialists that provide assistance and support for career advice and life changes, or even connect associates to services and opportunities right in their communities.
Creating a healthier community
Giving back to the communities we serve is the heart of who we are as a company, and the causes Kohl’s supports are also reflective of our commitment to health and wellness. Kohl’s Hospital Partner program, supported through Kohl’s Cares Merchandise, works to directly address the needs of each community by supporting initiatives dedicated to the health and well-being of families who live there. Kohl’s Hospital Partner programming ranges from healthy development to wellness and chronic disease management.
Additionally, Kohl’s National Giving Program, introduced this past holiday, provides grants to nonprofit organizations across the country that work to improve the health and wellness of children and families. More than 300 organizations received a $10,000 grant from Kohl’s, including Soccer in the Streets Inc., Special Olympics of Southern California and Boys & Girls Club of Greater Salt Lake.
Kohl’s also supports the health of our community through a commitment to sustainable solutions for our environment, including responsible recycling, utilizing renewable energy, and offering electric vehicle charging for our customers.
To top it off, Kohl’s associates are just as excited to create a healthy community as we are, donating their time through Kohl’s Volunteer Program to support nonprofit programs they care about, including programs that support health and wellness! Associate volunteer events have included everything from planting trees to sorting healthy foods for a local food pantry to getting active and teaching healthy habits to kids at a Boys & Girls Club.