Kohl’s and WW – the new Weight Watchers – Collaborate to Support Wellness and Healthy Living


Kohl’s to open first WW Studio in-store and add WW Healthy KitchenTM products in select stores and on Kohls.com beginning June 2019

MENOMONEE FALLS, Wis., January 29, 2019 – Kohl’s (NYSE: KSS) today announced a new, strategic collaboration with WW (NASDAQ: WTW) – the new Weight Watchers, a global wellness company – to bring together both companies’ shared passion to empower families and communities to live healthier lives. Throughout 2019, Kohl’s and WW will pilot a variety of health and wellness offerings to help customers and Kohl’s associates on their wellness journeys, including the debut of its first in-store WW Studio, the introduction of WW Healthy KitchenTM products at select Kohl’s stores and on Kohls.com, as well as subsidized WW FreestyleTM program memberships for Kohl’s associates through Kohl’s Healthy Rewards.

“We want to encourage families to lead healthy and fulfilled lives, and a strategic partnership with WW provides the opportunity to further advocate for the health and wellbeing of Kohl’s customers and our associates,” said Michelle Gass, Kohl’s chief executive officer. “As a destination for active and wellness for the entire family, we continue to seek out new ideas that support our customers’ health goals.”

“As we aim to become the world’s partner in wellness, we are continuously looking for ways to make wellness more accessible,” said Mindy Grossman, President and CEO, WW. “By collaborating with Kohl’s, we will give people new experiences and ways to engage with WW as we build our wellness ecosystem, while getting access to unique products and tools to help them on their journey. We know the Kohl’s customer is also our customer, so offering our Workshops through a WW Studio at Kohl’s is a new way for us to meet people where they are.”  

Together, Kohl’s and WW are exploring a variety of wellness offerings including:

  • WW Studio at Kohl’s – In 2019, Kohl’s will create a pilot community space, leveraging approximately 1,800 square feet inside a Kohl’s store in the Chicago market, to host WW Wellness Workshops for local WW members, as well as a specially curated WW space for Kohl’s customers and associates.
  • WW Healthy Kitchen Products at Select Kohl’s Stores and Kohls.com – Beginning in June 2019, Kohl’s will introduce an assortment of WW Healthy Kitchen products – including the new line of health-conscious WW-branded kitchenware and cookware, as well as products and tools for food and meal preparation, storage and hydration – in select stores and an expanded selection online. WW Healthy Kitchen products – designed to make healthy cooking and eating easier – will be part of a wide selection of home and lifestyle wellness products available at Kohl’s, including fitness wearables, sleep habits and aromatherapy.
  • WW Freestyle Memberships for Kohl’s Associates – WW has been a part of the Kohl’s community since 2012 through subsidized WW memberships to Kohl’s associates to help them achieve their wellness goals. To further enhance Kohl’s commitment to empowering associates to design a life they love, Kohl’s has newly added WW to its robust benefits offerings in Kohl’s Healthy Rewards. Kohl’s associates who complete Healthy Rewards will have access to subsidized WW memberships and, in 2019, access to a free three-month WW Digital membership. This membership gives associates access to the WW Freestyle program.

For more information on Kohl’s, please visit www.kohls.com.

For more information on WW, please visit www.ww.com.

Cautionary Statement Regarding Forward-Looking Information

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Kohl's intends forward-looking terminology such as “believes,” “expects,” “may,” “will,” “should,” “anticipates,” “plans,” or similar expressions to identify forward-looking statements. Such statements are subject to certain risks and uncertainties, which could cause Kohl's actual results to differ materially from those anticipated by the forward-looking statements. These risks and uncertainties include, but are not limited to, those described in Item 1A in Kohl's Annual Report on Form 10-K, which are expressly incorporated herein by reference, and other factors as may periodically be described in Kohl's filings with the SEC.  Forward-looking statements relate to the date initially made, and we undertake no obligation to update them.  

About Kohl’s

Kohl’s (NYSE: KSS) is a leading omnichannel retailer with more than 1,100 stores in 49 states. With a commitment to inspiring and empowering families to lead fulfilled lives, Kohl’s offers amazing​​ national and proprietary brands, incredible savings and an easy shopping experience in our stores, online at Kohls.com and on Kohl's mobile app. ​Throughout its history, Kohl's has given more than $650 million to support communities nationwide. For a list of store locations or to shop online, visit Kohls.com. For more information about Kohl’s impact in the community or how to join our winning team, visit Corporate.Kohls.com or follow @KohlsNews on Twitter.

About WW

WW – the new Weight Watchers – is a global wellness company and the world's leading commercial weight management program. We inspire millions of people to adopt healthy habits for real life. Through our engaging digital experience and face-to-face group workshops, members follow our livable and sustainable program that encompasses healthy eating, physical activity, and a positive helpful mindset. With more than five decades of experience in building communities and our deep expertise in behavioral science, we aim to deliver wellness for all. To learn more about the WW approach to healthy living, please visit ww.com. For more information about our global business, visit our corporate website at corporate.ww.com.


Jen Johnson, jen.johnson@kohls.com, 262-703-5241

Julia Fennelly, julia.fennelly@kohls.com, 262-703-1710

Brooke Theiss, Brooke.Theiss@weightwatchers.com, 347-463-8239