Discover New Brands With Curated by Kohl's!


Customers can now shop the Curated by Kohl’s launch assortment of new brands on and in select stores

Kohl’s customers can now discover and shop multiple new brands with Curated by Kohl’s — now available on and in more than 50 Kohl’s stores. Featuring a rotating selection of emerging brands that will be refreshed quarterly, Curated by Kohl's brings a constant stream of newness into Kohl’s merchandise assortment.

The Curated by Kohl’s launch assortment is now available and includes six emerging brands that will surprise and delight new and existing customers: Adore Me, East Adeline by Dia&Co, Kid Made Modern, Lovepop, Luca + Danni, and United by Blue. 

Check out the interactive experience below to learn more about the brands in the Curated by Kohl’s launch assortment. To shop now, visit