The Scott Living home collection by HGTV’s Property Brothers Drew and Jonathan Scott is now available in store and online at Kohls.com
Designed in partnership with Drew and Jonathan Scott, Kohl’s newest home brand, Scott Living at Kohl’s, is now available in store and online at Kohls.com. Announced last September, the home lifestyle collection features modern home basics and décor, including furniture, bedding and bath, kitchen décor, and more.
Known for their multiple HGTV programs focused on home renovation and transformation, twins Drew and Jonathan draw millions of viewers across the country, providing Kohl’s a unique opportunity to build credibility with their fan base as a relevant retailer in home and attract new customers to Kohl’s. In addition to offering product from such notable names in home design, the Scott Living at Kohl’s collection strengthens Kohl’s position as a trend-right home destination and fills a whitespace in the category by offering more modern and relevant lifestyle products for customers.
The Scott Living product line will offer two unique collections, Oasis and Luxe, allowing customers to mix and match for their ideal home aesthetic. The Oasis collection leans into natural and earthy tones, creating a light, fresh, and relaxing atmosphere, while the Luxe adds modern sophistication at an affordable price point, merging experimental texture and color combinations with rich textiles and opulent metallics. Launching in October, Scott Living at Kohl's will also feature a special holiday collection, including candles, decor, pillows, throws, and ornaments. The collections will be featured in store through a premium shop experience of elevated product, fixtures, and marketing that will inspire and encourage product discovery, making it easy for customers to express their own style throughout their home.
In addition to Scott Living, Kohl’s continues to amplify its home offerings with new and relevant brands — from newness in core categories like kitchen electronics to entirely new brands, including the recently launched and Kohl’s-exclusive Koolaburra by UGG home collection. Home has been a strong brand for Kohl’s, and the company is focused on maintaining its competitive positioning by driving newness across the category, including offering items that customers can only find at Kohl’s. Outside of home, Scott Living at Kohl’s joins a plethora of new brands arriving at Kohl’s across all categories, including Nine West apparel, handbags and footwear, which launched in September, Elizabeth and James apparel, handbags and accessories, coming in early November, and a holiday capsule by fashion designer Jason Wu, also coming in early November.
To shop the Scott Living at Kohl’s home collection, visit in store or online at Kohls.com/ScottLiving.