We know customers are prioritizing their health and shopping for a more casual lifestyle, with a focus on active gear, comfortable and cozy apparel, home goods, and overall personal wellness. We’re excited to further meet the needs of our customers with the pilot of a new essential goods concept — Kohl’s Wellness Market.
The Wellness Market is a shop-in-shop experience that extends our position of health and wellness into essentials, like personal care and cleaning solutions. With an initial pilot in 50 stores, as well as the ability for all customers to shop essential products on Kohls.com, the Wellness Market will make Kohl’s a convenient shop for customers’ wellness lifestyle needs.
The curated market will feature an assortment of products across home, beauty, personal wellness, baby and pet care, with an emphasis on products that offer clean, natural or sustainable attributes — meaning customers can pick up everything from vitamins and deodorant to baby wipes and cleaning supplies. The assortment will include top national brands, such as Seventh Generation, Shea Moisture, The Honest Company, Zarbee’s, and more.
The Wellness Market pilot is just one component of Kohl’s strategy to further establish itself as a leader in active, casual and wellness lifestyle. As we continue to expand our offerings in these categories, we are excited to bring this new concept to customers and learn how they respond. Kohl’s Wellness Market can be shopped in select stores beginning Nov. 6 or online now at Kohls.com.