Draper James RSVP Summer Collection Drops with Fresh New Colors and Styles for the Season; Adds Handbags to Brand’s Assortment in June
After a successful debut this spring, Kohl’s and Draper James have announced the companies will extend their exclusive partnership through the end of the year. The Draper James RSVP collection will continue to be a prominent brand within nearly half of Kohl’s 1,100 stores nationwide and on Kohls.com with new assortments launching for summer, fall and holiday.
“We couldn’t be more pleased with the initial customer response to our exclusive Draper James RSVP line,” said Doug Howe, Kohl’s chief merchandising officer. “We brought in Draper James RSVP to expand our women’s product portfolio of feminine pieces that embrace relevant style and versatility. So far, our customers are recognizing this differentiation and have really gravitated toward the brand. We’re excited to be continuing our partnership with Draper James through the rest of the year and bringing more seasonal collections to our customers.”
Since launching in February, Draper James RSVP has been one of Kohl’s top women’s search terms on Kohls.com. Specifically, customers have been loving the brand’s feminine dresses in bright, optimistic colors paired with second layers such as the ruffle denim jacket and cardigans. Its easy outfitting accessibility has also won over customers with everyday classic pieces serving as wardrobe staples.
The summer Draper James RSVP collection drops this month, which is heavily rooted in an assortment of brightly colored dresses of various styles and silhouettes including wrap, maxi, midi, and novelty. New color palettes for the summer include Americana red, white and blue, as well as rainbow to embrace the fun celebrations of the season. In June, the Draper James RSVP collection will also introduce an assortment of handbags such as totes and crossbody bags to complete customers’ summer looks.
“Our partnership with Kohl’s has been an amazing chapter in our brand story. The collections we’ve created together are a true testament that women everywhere can feel pretty, confident and put together in the clothes that they wear, without having to sacrifice quality,” said Erin Moennich, Draper James’ chief executive officer. “We’ve welcomed many new customers to our Draper James family through this opportunity and couldn’t be more excited about what’s to come for the rest of the year.”
Draper James RSVP will continue to offer seasonally relevant collections that prioritize the elements that Draper James is known for, including style, fit and femininity. Stay tuned for the brand’s fall and holiday assortments available later this year.
Customers can shop the latest Draper James RSVP collection in 500 stores nationwide and online at Kohls.com.