Sephora at Kohl’s Surpasses $1.4 Billion in Sales, More than 100 New Shops to Open This Year

Updated: 03/12/2024
  • Kohl's provides update on the success of its partnership with Sephora, projects more than $2 billion in sales by 2025
  • Company will add approximately 140 new small-format Sephora at Kohl’s shops this year

Kohl’s partnership with Sephora continues to shine, as the company today shares that Sephora at Kohl’s sales exceeded $1.4 billion in 2023, and based on our current trajectory, we now believe that we will surpass our previously shared goal of $2 billion in sales by 2025. The momentum – fueled by growth experienced in both large and small-format shops – is expected to continue this year with approximately 140 new small-format locations opening by summer. 

“We are proud of the continued success of our partnership with Sephora,” said Nick Jones, Kohl’s chief merchandising and digital officer. “Not only are we well on our way to having a Sephora presence in every Kohl’s store across America, but we’re also seeing strong sales momentum from our current stores, and the experience is bringing new customers to Kohl’s. Over the past three years, Sephora at Kohl’s has become a beauty share leader, and our continued investment in bringing prestige beauty offerings to more stores this year demonstrates our steadfast belief in the power of our partnership.”

Bringing Prestige Beauty to Americans Nationwide

When Kohl’s announced its partnership with Sephora in 2020, the company committed to bringing prestige beauty to neighborhoods across the country, making it accessible to more Americans than ever before while enhancing Kohl’s customer experience. The strategy is not only resonating with existing customers, but it’s bringing in new customers that are shopping more frequently as well, and has seen a more than 90% total sales growth year-over-year. 

By this summer, Sephora at Kohl’s will add approximately 140 new 750-square-foot small-format shops in 40 states. The smaller-format experience offers customers expertly-curated assortments to fit their beauty needs from the most recognizable and coveted brands in makeup, skincare, hair and fragrance.

Shoppers will notice a curated merchandising approach in the smaller-format Sephora at Kohl’s shops, with products being displayed together by category rather than brand, creating a simplified shopping experience for customers. From best-selling fragrances to mascaras and foundations, this new format allows for easy navigation and product discovery during every trip. 

The addition of this year’s new locations brings the total Sephora at Kohl’s fleet to more than 1,000 stores and is the latest step in achieving a full Kohl’s chain rollout by 2025. 

To see where the new shops will be opening this year, click here

Stay tuned for more information on when the new Sephora at Kohl’s stores will be opening, and be sure to check out your nearest location for the best brands in beauty.

Cautionary Statement Regarding Forward-Looking Information

This article contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “believes,” “anticipates,” “plans,” “may,” “intends,” “will,” “should,” “expects" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are based on management’s then current views and assumptions and, as a result, are subject to certain risks and uncertainties, which could cause the Company’s actual results to differ materially from those projected. These risks and uncertainties include, but are not limited to, risks described more fully in Item 1A in the Company’s Annual Report on Form 10-K, which are expressly incorporated herein by reference, and other factors as may periodically be described in the Company’s filings with the SEC. Forward-looking statements relate to the date initially made, and Kohl’s undertakes no obligation to update them.