By Kohl’s: LC Lauren Conrad - 17 Years of Timeless Style
Celebrating a brand built alongside our customers
For nearly two decades, LC Lauren Conrad has held a lasting place in closets, offering fresh styles each season that Kohl’s shoppers love. Since its 2009 debut, the collection has blended Southern California ease with refined Parisian femininity. Soft layers and romantic details are designed for everything from major celebrations to coffee dates and weekend getaways.
A Partnership Powering Forward
What began as a women’s line has expanded into several additional categories. Today, the LC Lauren Conrad collection spans apparel, handbags, jewelry, accessories, and shoes, and is the #1 most-searched By Kohl’s brand on Kohls.com. This lasting resonance is rooted in Lauren’s hands-on approach as a designer. She works closely with the Kohl’s team to shape and design each collection, staying involved throughout the creative process, from ideation, selecting patterns and fabrics, to visual storytelling.
As Lauren’s life has evolved, so has the brand. Her journey from style icon to businesswoman and mother has helped shape how the collection has grown. That perspective, along with the team’s understanding of the Kohl’s customer, continues to guide the brand today.
All in the Family: Little Co. by Lauren Conrad
In 2020, Lauren brought her signature style to kids with the launch of Little Co. by Lauren Conrad, with a focus on responsible fabrics, a nature-inspired color palette, and matching sibling sets parents love.
This spring, that coordinated aesthetic extends to the water. The brand is introducing kids' swimwear designed to match the new LC Lauren Conrad women’s line, offering a cohesive look across everything from bikinis to easy-to-wear terry dresses.
Nostalgia in the Air: The Laguna Beach Spotlight
Twenty years after Laguna Beach first defined sun-soaked drama and Y2K style, the spotlight returns to the California coast. In connection with the Laguna Beach reunion on Roku, sponsored by Kohl’s, Lauren is revisiting her roots with limited-edition LC Lauren Conrad Laguna Beach pieces, including a beach-inspired tee and two cozy sweatshirts designed with a throwback feel.
Ahead of the reunion premiere, Lauren and LC Lauren Conrad will be featured across Kohl’s channels, including a new broadcast spot, where she appears alongside Kohl’s Mom, portrayed by Ellie Kemper, helping a shopper find the perfect dress. Exclusive behind-the-scenes social content will also spotlight the Kohl’s designers who help bring Lauren’s vision to life.
Explore the full LC Lauren Conrad assortment and Little Co. by Lauren Conrad at Kohls.com
