Kohl’s Mom Returns in New Back-to-School Campaign

Kohl’s lovable brand personality, Kohl’s Mom, is back and ready to help busy families tackle back-to-school shopping with wit, humor, and style. Portrayed by actress Ellie Kemper, Kohl’s Mom returns in a new marketing campaign that features everyday relatable shopping moments where she steps in to support parents as kids discover their style, take advantage of low back-to-school prices, and more. Kohl’s Mom is there to help every family member feel ready to start the new school year with Kohl’s trend-forward, quality, and affordable assortment.

As a busy mom herself, Ellie Kemper is a real-life Kohl’s Mom, who juggles being an actress, writer, and comedian with being a mom of two. We recently sat down with Ellie to learn why she loves bringing Kohl’s Mom to life and how the character resonates with her: 

Q. Why did you decide to play Kohl’s Mom?

“As a mom who’s always looking for the best finds at the best prices, I knew that playing Kohl’s Mom was an easy “yes.” Kohl’s Mom is such a fun and relatable character to play, and she just might love Kohl’s Cash as much as I do.”

Q. What about Kohl’s Mom resonates with you in real life? 

“She has kids. She has a real life. She understands that things are not always easy, but knowing that Kohl’s is there for you, it’s a store for families, and it’s got your back.”

Q. Describe Kohl’s Mom in three words 

“Upbeat, practical and optimistic.”

Kohl’s latest back-to-school campaign, featuring Kohl’s Mom, comes to life across broadcast, social media, digital, and more. 

Check out how Kohl’s Mom is helping families this Back to School season in the new TV spots.