Kohl’s Kick-Starts the New Year at First-ever Motivation Market with Wellness Ambassadors


It’s a new year - time to get up and get moving!

Kohl's wellness ambassadors kick-off the New Year
Kohl's wellness ambassadors kick-off the New Year

Kohl’s kicked off the New Year with the first-ever Motivation Market held in Los Angeles. Kohl’s partnered with six leading experts, including celebrity trainer Bob Harper,  Tone It Up girls Karena Dawn and Katrina Scott and raw food chef and yoga expert Sophie Jaffe, to share inspiring wellness tips and product recommendations, showing families how fun and easy it is to make their move towards a healthy lifestyle.

Consumers were invited to spend a few hours working out, taking hands-on healthy cooking classes and learning more about the great brands and products Kohl’s offers to make it easy to live healthy. Fans shopped Kohl’s amazing active and wellness product offerings in a pop-up shop curated by the wellness ambassadors and run by local store associates.

To reach and engage with customers across the country, Kohl’s aired the brand’s first-ever Facebook Live streaming the Tone It Up fitness class. Within the first few days, the video had been viewed more than 25,000 times.

Kohl’s wellness ambassadors will continue to share advice, tips and inspiration as well as favorite products through Kohl’s social channels throughout the year.

Check out Kohl’s great selection of active and wellness products at Kohls.com.