Kohl’s is excited to launch the Outfit Bar, a curated assortment of product in an engaging, style-led shopping experience now in select stores and on Kohls.com.
This May, Kohl’s is launching the Outfit Bar, a style-led experience that delivers exciting product in an engaging and relevant way through marketing and outfit inspiration. Because customers don’t dress in just one brand from head to toe, the Outfit Bar will bring together an assortment of national and proprietary brands, including Levis, LC Lauren Conrad and POPSUGAR at Kohl’s, to offer a solutions-based shopping experience curated by stylist Lilliana Vazquez — making it easy to put together the perfect outfit.
The Outfit Bar will be piloted in 50 stores throughout the Chicago and Philadelphia markets beginning this month. In addition, a digital Outfit Bar landing page is available for all customers to shop on Kohls.com, allowing customers to shop the brands they love while discovering new favorites. This new Outfit Bar experience is just one of Kohl’s many strategies to connect with the millennial customer — from an evolving portfolio of new, exciting brands launching this year, such as Nine West, Scott Living and the just-announced Elizabeth and James, to providing her with personal touchpoints and exceptional savings.
Click on the plus signs in the interactive experience below to learn more about the Outfit Bar at Kohl’s!