We at Kohl’s strive to celebrate our differences and help our customers see themselves reflected in our brands. This is particularly important as many diverse communities have not historically seen themselves represented in media or products, contributing to a lack of connection and belonging. To recognize Asian American Pacific Islander (AAPI) Heritage Month, members of the AAPI community from our Diversity Design Council and Asian Pacific Business Resource Group (BRG) worked to develop a spotlight collection that is inclusive of the various cultures within the AAPI community, honors their unique differences, and celebrates unity. Watch the video below to hear more about the meaningful collection, which is available to shop now, from the designers and BRG.
Designers Share the “Why” Behind Kohl’s AAPI Collection