The holidays are full of meaningful, joyful moments and this year, as we plan to make a safe return to festive traditions, Kohl’s is celebrating the spirit of belonging as we gather with loved ones to celebrate and give with all our hearts. While gifting is an exciting part of the season, that’s just where it starts at Kohl’s. Beyond purposeful gifting, we know that the time spent together is what helps to make the real holiday magic.
Kohl’s ‘Give With all Your Heart’ holiday brand spot looks to capture belonging in a way that isn’t just about being together, but experiencing things together. Through the storytelling of an intimate holiday moment, the spot brings new people into old rituals through a small act of kindness, creating the sense of belonging that is embedded and felt in all of our holiday traditions that have been deeply missed over the past year.
Music is also central to the storytelling within the campaign video, connecting to the emotion felt on screen. The track, titled, “From Me to You,” was originally recorded by The Beatles in 1963. The featured cover arrangement by Ane Brun further conveys the essence of connectedness felt throughout the season.
Here’s a first look at this year's spot, produced in partnership with YARD NYC to capture the meaning of ‘Give With all Your Heart.”