Kohl’s helps women feel beautiful before, during and after their pregnancy.
![Kohl’s launches new maternity brands](/content/dam/kohlscorp/content-images/default-img-3x2.png)
New moms want to feel stylish while they prepare for their new additions. Kohl’s is excited to announce two new members of its family of brands. Kohl’s welcomes Pip & Vine by Rosie Pope, an exclusive maternity brand, and its first private-label maternity brand, a:glow. New moms can now find stylish maternity clothes at amazing prices.
![Rosie Pope helps launch Pip & Vine, available at Kohl’s and Kohls.com](/content/dam/kohlscorp/content-images/maternity-brands/Maternity-2-2x1.jpg)
Pip & Vine by Rosie Pope
Mom of four Rosie Pope made a name for herself as a maternity fashion designer to the stars. She had her own reality show on Bravo, “Pregnant in Heels,” and released her first book, “Mommy IQ: The Complete Guide to Pregnancy.” Pip & Vine is sold exclusively at Rosie Pope boutiques, 100 Kohl’s stores and on Kohls.com. Starting in June, her line will also be available in plus sizes.
a:glow
Available in 600 stores and on Kohls.com, the line features everyday casual essentials like tees and jeans as well as fashion-forward pieces like shoulder showing peasant tops, faux-leather bombers and flowy shirt dresses.
To celebrate the launch of both new brands, Kohl’s held a preview event for maternity fashion editors at our New York Design Office showroom. Rosie was there to show off her favorite pieces and offer styling tips.
![Kohl’s launches a:glow, a private-label maternity brand](/content/dam/kohlscorp/content-images/maternity-brands/Maternity-3-2x1.jpg)
Be sure to check out all the great options for new moms and start your registry on Kohls.com.
![a:glow Off-the-Shoulder Smocked Top and Belly Panel Cuffed Jean Shorts](/content/dam/kohlscorp/content-images/maternity-brands/aglow-shorts-2x1.jpg)
![a:glow High-Low Peasant Top and Belly Panel Cropped Jeggings](/content/dam/kohlscorp/content-images/maternity-brands/Maternity-4-2x1.jpg)
![a:glow Embroidered Off-the-Shoulder Dress](/content/dam/kohlscorp/content-images/maternity-brands/aglow-dress-2x1.jpg)
![Pip & Vine by Rosie Pope Ruched T-Shirt Dress](/content/dam/kohlscorp/content-images/maternity-brands/pip-vine-dress-2x1.jpg)
![Pip & Vine by Rosie Pope Scoopneck Tank Dress](/content/dam/kohlscorp/content-images/maternity-brands/pip-vine-tank-2x1.jpg)