Festival Attendees Win Big, Thanks to Kohl's and POPSUGAR


Kohl’s recently gave each attendee of the first ever POPSUGAR Play/Ground festival a chance to win Kohl’s Cash coupons by spinning a larger-than-life Kohl’s Cash Wheel

As announced in May, Kohl’s and POPSUGAR have partnered on an exclusive new apparel collection, expanding Kohl’s millennial brand portfolio and launching this September. In celebration of POPSUGAR at Kohl’s, Kohl’s gave festival-goers at POPSUGAR Play/Ground, a two-day festival in June in New York City, the chance to win Kohl’s Cash coupons, the iconic Kohl’s customer favorite.

More than 3,000 guests had the opportunity to spin the Kohl’s Cash Wheel for a chance to win Kohl’s Cash coupons in denominations of  $10, $20 or $50. Plus, a few lucky guests also won $100 and $200 Kohl’s gift cards.

Over two days, POPSUGAR Play/Ground encouraged nearly 10,000 attendees to live their happiest, healthiest life, complete with fitness and wellness activities, shopping, live musical performances, art installations, celebrities, musical guests and more. The millennial-focused event featured inspirational, immersive and interactive experiences, centered around a theme of girl power.  

Check out some images from the event below. Visit Kohls.com to learn more about the POPSUGAR at Kohl’s collection, available in September.