Inspiring and empowering families to lead fulfilled lives comes in so many forms — from offering brands our customers love to delivering an easy, personalized shopping experience. But it doesn't end there. We want to empower families, including our own associates, by supporting their wellness journeys year-round. That means the right gear, the right programs and the right partnerships to motivate customers, associates and our community. Discover five ways Kohl's supports wellness below.
1. Expanding our Active Footprint in Stores and Kohls.com
Driven by strong performance from our three key national brands, Nike, Under Armour and adidas, our active business continues to grow, and our floorspace is growing along with it. We’ve increased square footage of the area dedicated to active by 25% in approximately 160 of our stores. These stores feature a wider selection of active options, from additional brands to a larger assortment of colors and prints, to provide more of what families want. Additionally, we continue to offer an expanded assortment of active gear for the whole family on Kohls.com.
2. adidas Shop-in-Shop
As one example of how we’re working differently with active brands, we’ve been partnering with adidas to invest and create a dedicated brand experience in our stores. After seeing how in-demand this brand was as a favorite for families, Kohl’s now features adidas shop-in-shops in 175 stores across the country, allowing customers to shop a curated assortment of adidas products in its own branded section — including everything from apparel to shoes and accessories.
3. Expanding Women's Active Plus
Building on the success of Nike Plus and our commitment to inclusive sizing, we’re thrilled to share that we’ve added adidas Plus and Under Armour Plus to our women’s active brand portfolio. All three brands offer a size range of 1X to 3X across products like tees, leggings, sports bras and jackets — with product available in stores and online. This is just one more example of how Kohl’s is becoming a destination for active and offering a size-inclusive women's assortment.
4. Associate Health & Wellness Benefits
We’re proud of the ways we contribute to our associates’ total wellbeing. In addition to our suite of associate benefits, Kohl’s wellness centers are a unique benefit provided to associates at corporate locations, distribution centers, e-commerce fulfillment centers, and credit centers — offering a wide range of care services at work from preventive exams and lab services to physical therapy and health coaching. We also support wellbeing by offering access to a full range of professional resources, including certified financial planners, legal guidance, and confidential in-person and online counseling to help associates navigate through personal hardship or crisis.
5. Community Partnerships and Programs
We believe healthy communities help support healthy families. That’s why our corporate social responsibility platform is focused on holistic family health and wellness. We’re proud to give back to organizations both in our hometown and nationwide that address vital community needs, including our more than 70 hospital partners across the country. One example is our $5 million donation to Children’s Hospital of Wisconsin to support mental health services for Wisconsin kids and their families. In 2019, we also launched Kohl’s Healthy at Home with our national partner, Alliance for a Healthier Generation, to offer free online resources focused on nutrition, physical activity, and social-emotional health for families.