Brand Portfolio


Brands for the Active and Casual Lifestyle

Kohl’s is proud to offer an unmatched brand portfolio that is accessible and aspirational to families every day.


Kohl’s is a destination for active for the entire family, offering customers sought-after active brands including Nike, Under Armour, adidas, Champion, Columbia, Fitbit, and more. As part of its long-term strategy, Kohl’s has grown its Active business to nearly 25% of its total business, with plans to reach 30% or more by fueling growth with key national brands, amplifying opportunities in athleisure, growing the outdoor category offering, expanding inclusive sizes and extending our assortment online. 


Kohl’s continues to be a leading destination for the casual lifestyle. The company offers great brands that deliver a quality casual assortment for the entire family including SONOMA Goods for Life, SO, Nine West, LC Lauren Conrand, Levi’s, and Croft & Barrow.

National Brands

Beyond notable active and casual national brands, Carters, Converse, KitchenAid, and Levi’s are just a few of the other trusted national brands customers know and love, and can find at Kohl’s. Kohl’s also continues to introduce new relevant brands to its assortment including Tommy Hilfiger, Eddie Bauer, Calvin Klein, Lands’ End, and Cole Haan.

Private Brands

Kohl’s private brand portfolio is made up of exclusive brands, including SONOMA Goods for Life, FLX, Tek Gear, LC Lauren Conrad, Little Co. by Lauren Conrad, Jumping Beans, Simply Vera Vera Wang, and more.

Sephora at Kohl’s

As part of its long-term strategy, Kohl’s is building a $2 billion beauty business with its partnership with Sephora. Sephora at Kohl’s features a 2,500 square foot, fully immersive beauty experience that mimics the look and feel of a freestanding Sephora. Within all Sephora at Kohl’s locations, customers can explore the signature Sephora experience with a carefully curated assortment of prestige makeup, skincare, hair, and fragrance brands, as well as innovations in clean beauty and self-care. Sephora is the exclusive beauty offering on and by 2023, Kohl’s will have Sephora shops in 850 stores.


Kohl’s is giving its customers new ways to shop and connect with emerging brands, products and categories by elevating the store and digital experience, and offering a continuous flow of newness.

D&I Focused Brands

Kohl’s helps customers see themselves reflected in its brands and experiences by celebrating cultural moments, empowering diverse-owned brands and creating culturally-relevant products in partnership with our Diversity Design Council. Featuring brands such as Lil’ Libros Pretty Please Teethers and ezpz, Kohl’s celebrates individuality through diverse-owned brands.