In 2021, Kohl’s announced a $5 million commitment over three years, in support of a continued partnership with Alliance for a Healthier Generation to expand and scale its innovative family health and wellness initiative, Kohl’s Healthy at Home. The initiative, which first launched in 2019, is rooted in health equity and works closely with schools and community partners to inspire families to prioritize a healthy lifestyle. Consisting of a multimedia hub of proven tips, activities, and resources designed for parents and caregivers, Kohl’s Healthy at Home helps to make healthy choices easier for families.
Through this partnership, Kohl’s Healthy at Home inspires families to prioritize healthy living, with greater support of Black, Indigenous and People of Color (BIPOC) populations and underserved communities. Additional programmatic investments include the expansion of Spanish-language materials, custom digital tools, and building culturally responsive partnerships.