Our Business Strategy


Kohl’s Business Strategy: Driving Growth for the Future

In March 2022, Kohl’s provided an update on the Company’s strategy to drive growth and become the retailer of choice for the Active and Casual lifestyle, setting the business up for long-term profitable growth and strong return to shareholders. 

Kohl's owns a differentiated position in retail and is evolving its position from a department store to a more focused lifestyle concept, centered around the Active & Casual lifestyle. The company has become an omnichannel leader based on the investments made both in its strong off mall store base and robust digital business. 

Kohl’s continues to build and foster compelling partnerships that are unique in the industry and leverage its omnichannel power. The new partnership launched in 2021 with Sephora will grow to a $2B business, and the partnership with Amazon is bringing in millions of new customers. Additionally, the ongoing partnerships with iconic national brands continues to position Kohl's as a leading destination for product people love. 

As the company continues to drive growth, it is also expanding its reach with 100 new small-format stores planned in the next several years. Kohl’s is also driving a data-centric approach and taking additional steps to increase its data-science capabilities to provide greater relevance to our customers. 

Read more about Kohl’s strategy here and view the 2022 Investor Day Presentation here