Kohl’s Introduces Little Co. by Lauren Conrad


Designed by Lauren Conrad, Kohl’s new private label baby and toddler brand Little Co. by Lauren Conrad is now available on Kohls.com

It’s the little things (with your little ones) that matter most right now. Kohl’s and Lauren Conrad are proud to offer families a new collection of children’s apparel with Little Co. by Lauren Conrad — a new baby and toddler brand available only at Kohl’s. With playful patterns, sweet details and made from 100% organic cotton, Little Co. by Lauren Conrad brings all the cuteness at an affordable price that moms and dads can feel good about.

“I’ve wanted to design a kids’ line for a while now, but I wanted to make sure that I had enough experience shopping for kids clothes before I did so. We have been working on Little Co. by Lauren Conrad for a long time, and while this isn’t the ideal time to launch a brand, I hope this collection will be helpful for families,” said Lauren Conrad. “From my own experience, my kids keep growing and they tend to have several outfit changes a day, so I know how crucial affordable apparel is. Everything retails under $20, which was really important for me while designing this collection, especially during this time when everyone is keeping a close eye on their budget.”

The Little Co. by Lauren Conrad apparel line will offer 100% organic cotton apparel pieces for babies 0-24 months and toddlers in 2T-5T. The playful styles are easy to mix-and-match, making parents’ lives easier when it comes to dressing their little ones. Families will also love the incredible value, with prices ranging from just $14 to $20. 

While Little Co. by Lauren Conrad is a new addition to Kohl’s, Lauren Conrad is a longtime partner of Kohl’s as the designer of Kohl’s LC Lauren Conrad private women’s brand, which just celebrated its 10th anniversary last year. Started in 2009 as a women’s apparel line, LC Lauren Conrad’s sophisticated and feminine style has expanded into a lifestyle brand that includes accessories, jewelry, footwear, and home decor.

Customers can shop the Little Co. by Lauren Conrad collection online beginning today at Kohls.com