New hometown location showcases Kohl’s flexible store strategy and continued commitment to the city of Milwaukee
Kohl’s has deep roots in the Milwaukee community, starting here nearly six decades ago – and today, the area continues to be the place we call home to our corporate headquarters. As a part of our longstanding commitment to the city, Kohl’s is thrilled to announce one of its most exciting hometown developments yet: our first-ever downtown Milwaukee store, opening in Fall of 2023.
Where You’ll Find Us
While it may not look like much yet, Kohl’s will be taking over the historic anchor space within The Avenue, with an entrance leading right into the popular 3rd Street Market Hall. The Avenue continues to be renovated and revitalized with exciting neighborhood developments. Along with Kohl’s, the area will soon be home to a new concert venue and professional soccer stadium, building on the continued growth of the nearby Deer District and Third Ward neighborhood.
Take a look at what makes this neighborhood, and our city, so special:
Building On Our Store Strategy
As Kohl’s continues to invest in its physical footprint, it is evolving and growing its real estate approach and in-store experience to show up how and where our customers expect us. The new Milwaukee store is a key part of our growth market store strategy, allowing us to enter previously untapped markets that could not support a full-sized Kohl’s store.
Over the past few years, Kohl’s has been testing smaller format stores in various markets to localize our product assortment by using better data and science, making it more relevant, and catering to the market’s needs. The Milwaukee store is one of 100 planned small-format stores with a reimagined store experience to open over the next four years. By entering these new neighborhoods, Kohl’s can reach new younger, more diverse customers and provide relevant merchandise and a unique store experience.
The small-format space in Milwaukee will reflect the new Kohl’s with a modernized look, feel and functionality. Along with Sephora at Kohl’s, the store experience will feature new-format displays to cultivate discovery and innovation, a curated merchandise assortment and the seamless omnichannel experience Kohl’s shoppers know and love - along with a few new bells and whistles.
Our Commitment to Downtown Milwaukee
Kohl’s is proud of its Milwaukee roots, and we’re committed to supporting the economic prosperity of the city. For decades, Kohl’s has worked to impact a wide range of causes in its hometown to support family health and wellness while also addressing disparities.
Throughout our history, Kohl’s has given more than $144 million to Milwaukee nonprofits. In 2020, we strengthened our commitment to the Milwaukee community with a $1 million donation to five nonprofit organizations that serve diverse communities. Additionally, in 2021 we continued our investment and focus on the Milwaukee community with donations totaling nearly $1 million to renew partnerships with five hometown partners, helping under-resourced communities. With the physical presence of this new store, Kohl’s associates will have even more opportunities to directly impact the community through our 18 hometown partners.
We can’t wait to welcome Milwaukeeans into our hometown store next fall. Keep checking back for exciting updates as the development continues!